Who are we?
Our name is more than clever marketing. Growing up in a small town in middle america we’ve developed “small town” values. Those values are a part of the fabric of our company. We live in a country where it seems that most companies don’t seem to share our values, we understand that, and know that many of you are looking for a company that you can feel proud buying from. At Small Town Roasting we still believe in the ideals that America was founded on and that with intentionality we can be one nation under God with liberty and justice for all.
Why coffee?
We chose to work with coffee because it has been our passion for over a decade, and we strive for excellence because we believe in the beauty of making something great. Our goal is to serve our communities through the art of creating great coffee experiences worldwide. We do that by sourcing the best quality green that results in the highest quality product. We continually push to be the best roaster we can, and educate and train ourselves in the finest practices the coffee industry has to offer.
Why fresh roasted coffee?
When you order Small Town Roasting coffee we ship and order the same day. Most coffee you purchase sits on shelves for 90 day and has a stale taste. Ordering from us ensures that you have high quality fresh roasted coffee, and the truth is fresh coffee just tastes better.
Why air roasted coffee?
We roast in a fluid bed roaster, because we believe this method results in smoother, sweeter, better coffee in almost every way. A fluid bed roaster uses no fuel other than a natural electric source and the coffee is roasted using nothing more than hot air, and contact with the hopper and other coffee seeds.
Why care about farmers?
We do our best to only work with green coffee sources that pay their farmers adequately for the product they source. We believe that taking advantage of farmers is not just unethical, it's wrong. To the best of our ability we work with people we know we can trust. Many of the farms we work with were set up specifically to help individuals in other countries provide for themselves and their families.
Why simple?
We keep our packaging simple because we love simple. Not only do we think simple is better, but simple allows us to keep costs down. When costs stay low we can pass some of those savings on to you.